With social discontent reaching a boiling point in Mexico, the country’s social media users started sharing the hashtag #RenunciaAhora (Resign Now) to mobilize people for a massive march on September 15, 2016, demanding the resignation of President Enrique Peña Nieto.

In Mexico City, the march began at 5:00 p.m. local time, assembling at the Angel of Independence and continuing to the Zócalo. The demonstration was timed to coincide with the president’s customary “Cry of Independence” at the the National Palace, when the government remembers the beginning of the Mexican war of independence, marking the occasion with nationwide festivities.